Attacks your logic
Vague authority
An impressive name or title stands in for evidence.
The first tell
You feel outranked. That feeling arrives before you can name the move.
What it sounds like
An ad says: Doctors recommend this supplement.
Say back
Which doctors, and where can I read what they said?
If they push
Are you saying you know more than doctors?
I'm asking which ones. That should be easy to answer.
How this family is disarmed
Restate the real claim, add the missing options, or ask for the missing step.
Paid
See it in dating and at work
Context packs show this tactic in the settings where it does the most damage, and let you drill it against a timer.